SXSW update

I’m in Austin for SXSW and am pleasantly surprised at pretty much everything here. Austin is so NOT what I thought it was going to be. The convention centre, where the tradeshow is being held is a block away from 6th street, which is jam packed with tons of bars and restaurants in low-rise brick buildings where shows are being held about every 2 minutes.

Yeterday was the first day of the tradeshow and actually being in the booth. I was so incredibly nervous at first, trying to explain exactly what MusicIP does, but after a little bit of practice started to become so much easier and I could start to see exactly what was making people say “ooohhhh, I get it!” and what left them wih a puzzled look on their face. I’ve never actually been in a tradeshow booth before, but it was such a good way to test my understanding of the company. Nothing helps you understand something more than trying to explain it to someone else.

I was going to do a whole narrative about the bands that we saw, but so far there have just been waaaaay too many, so I’ll just give a quick rundown and point to Rachel’s blog where all the photos are.

Wednesday, during the day we went to the Ioda party where Apostle of Hustle was playing, who I missed at Canadian Music Week due to a lame badge policy. They were great, but the band that played before them should have been called “you look better in the dark”. The antics on stage were just a little too much for the light of day. Wednesday night we wanted to see Lily Allen, but got there way too late and the line was obscene, so we took a walk along 6th and stumbled upon the cutest little folk group called The Hudsons. Absolutely adorable and great music. After that we went to the Parish and saw a group whose name escapes me, and with good reason. We left after the first song.

Last night we had planned to see the Besnard Lakes, who we had never actually heard of before, but had taken a tip from someone at the tradeshow and again, a ridiculously long line, so we jumped into Stubbs to catch Aqualung, who were awesome, reminds me a lot of Coldplay. It was a good thing we had earplugs because we were so close to the speakers our bodies were vibrating. We ran over to Maggie Mae’s for Montreal night and caught Karkwa (never heard of before, but doing some googling when I get home, they were great), Mobile, Champion (crazy band with 5 guitars, 1 singer and a DJ, the whole place was literally jumping) and Malajube.

Tonight we caught White Ghost Shivers, which was completely different than most bands at SXSW, they had a double bass, clarinet and banjo amongst other instruments. They put on a great show. There’s a label based out of Toronto called Arts and Crafts that has some great bands on it that you may have heard of (Broken Social Scene, Feist, Stars) and they were putting on a showcase tonight, so we obviously had to see it. There was Persephone’s Bees (not on the label, but performed before the showcase), Young Galaxy and Amy Millan there that we saw. I have to admit, by this point I was getting a little exhausted, so I wasn’t rocking out and enjoying the music as much as I usually do. They were still great nonetheless. To top off the evening, we dashed across the street to catch Teitur performing in a lounge at the Hilton, which was perfect music to listen to before heading home for the night.

There’s still one day left of the tradeshow and another night of music. I hope I can survive this, I’m feeling like a bit of a grandma when I’m working all day and not in bed by 10pm.


2 Responses to “SXSW update”

  1. Bobby Says:

    That’s awesome, Jenny, and thanks for all the links. It’s too bad you didn’t get to see Say Hi To Your Mom, but definitely check them out online sometime, I think they’re adorable (

    Keep up the great work. Xo.

  2. Rohan Jayasekera Says:

    You’ve been a TV star before but never a booth babe? Better late than never.

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